Marketing Solutions for Dentists and Teams

Posts Tagged ‘dental marketing resources

The Top Two Absolute Best Ways For Dentists To Market Today

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The number one best way to market is referral marketing. First and foremost, “relationship” marketing is a proven win-win for both patients and dentists. Patients won’t refer if they feel they were not treated well, and dentists who strive to provide the best patient care experiences will receive the most referrals. ritazphotoimage27

The second best way to market right now is online. Online marketing is green… websites, video, online resources and social media won’t waste paper (unlike masses of direct mail, a tactic commonly used in dental marketing). Most importantly, studies show over 73% of consumers already perform online research before they make purchase decisions- which includes purchases from shampoo to cars to health care. This means it’s extremely important for you to be found online. Further once found, you’ll want to have a variety of information about yourself available. In other words, make it really easy for someone to see how great you are.

Referral and online marketing can work hand in hand for your practice. Online marketing will allow new patients to research and “shop you” before their first visit and referral marketing will help ensure a good patient experience- and, hopefully, a long term relationship built on trust (the type that motivates referrals).

So, what are you waiting for?  Facebook, LinkedIn, YouTube, Twitter, blogs and more await you. Don’t let the options overwhelm you, instead just choose one tactic to explore for now- and remember to have fun with it!

Have questions for Rita? Email rita@tangiblemarketing.com.  Get a copy of the Referral System How-To Guidebook for Dentists.

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Dentists – Word of Mouth is Waiting For You

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Remember when people were saying, “Someday every business will need a website”… or someday everyone will have a cell phone and email account?ritazphotoimage26

Today, the new “must have” is a Facebook page. Are you on board yet? If not, what are you waiting for? Here are the statistics:

Growth

  • More than 175 million active users
  • More than half of Facebook users are outside of college
  • The fastest growing demographic is those 30 years old and older

Engagement

  • Average user has 120 friends on the site
  • More than 3 billion minutes are spent on Facebook each day (worldwide)
  • More than 3.5 million users become fans of Pages each day

If you haven’t yet embraced Facebook then you probably don’t know that other dentists, health care practices and even hospitals are getting established as we speak. The cost is free, plus your time or a team members time to maintain.

Set up a page, post photos, practice events, etc. Show some personality; however be sure to keep your postings and content consistent with your practice philosophy or brand.

Need help with referral marketing?  Email rita@tangiblemarketing.com or call Rita (303) 807-3827. Oh, and look me up on Facebook!

Dental Marketing That Consistently Delivers – Part Two

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Once you’ve mastered the basics in marketing (reference Part One of this blog article if you missed it), then you are ready for Level II marketing activities.  Here are a few Level II marketing activities that consistently deliver. ritazphotoimage22

Get A Website Already – if you still don’t have a website, get one.  Experts say about 70% of consumers today will shop the web before they make a purchase decision.  That means if people have a choice between you and someone who does have a website, they may choose them over you.  Patients want to learn about your team, see a photo of the doctor, tour the practice, review payment options, etc.  Need I say more?

Be Found On The Web – an internet marketing guru friend of mine said, “A website is like a giant billboard in outer space that no one can see if you can’t be found online”.  Be sure to do some research before you invest in search engine optimization services, check their client testimonials or get a referral from a trusted source.  

Advertise in Community Papers – these are newspapers or newsletters that your neighborhood or local community associations produce.  Search for those within 5 miles of your practice.  These papers typically get read cover to cover, as people want to know what is going on in their neighborhood.  Advertising rates can be fairly inexpensive and the big benefit is the ads are well targeted geographically. 

Stay tuned for Part 3 and more advanced marketing tips.  Need help?  Contact rita@tangiblemarketing.com or call (303) 807-3827. 

Dental Marketing That Consistently Delivers

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Good or bad economy, small or large team, old or new practice… Here are a few great marketing techniques that never go out of style. First, marketing should be segmented into two categories, basic and advanced.

Start with the basics first. You wouldn’t consider enrolling in a Level II foreign language class without first learning the basicsmarketing is the same. If you move right into advanced marketing without mastering the basics you risk wasting both time and money. Here are a few basics. I’ll cover advanced topics in a future blog post. ritazphotoimage2

1) Referral Programs– implement systemized programs that are easy to manage. The key here, as with most marketing is consistency… Ask for referrals regularly, verbally and in writing. Note: Practices likely to get the most referrals provide top notch client care (notice I didn’t say top notch dentistry, because it’s not about the dentistry).

2) Keep in Touch– communicate with patients on a regular basis (quarterly at minimum). Quality of content counts, good communication vehicles include emails, hardcopy newsletters, phone calls, thank you notes, events, etc.

3) Office Environment– observe your office and see what it REALLY looks like. We can become numb to our environment when we practically live in it. Has your office become cluttered? Do you have chipped paint, dirty chairs or stained ceiling tiles? All of this directly impacts your bottom line.

4) Case Acceptance – if you aren’t already, get intimate with your numbers. Know exactly how many cases you present each month and how much treatment is accepted. Once you know where you are, you can determine if you are in need of a case acceptance tune up- or praise yourself for how well you are doing.

More marketing tips that consistently deliver… to be continued. Check back soon!  Need help in the meantime email rita@tangiblemarketing.com.

Referral Marketing Works for Dentists- But Don’t Just Take My Word For It

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If you’re like most dentists today you’re probably wondering how you can get more quality new patients without having to invest thousands of dollars. In one of my most popular blog posts “Recession Marketing for Dentists, What’s Hot & What’s Not” I shared the following recommendation:ritazphotoimage22

Invest in referral marketing. If you don’t already have an organized referral program, get busy and create one. Actively promote your program- not just twice a year by word of mouth when patients are in your office. Be sure to promote the fact that you want referrals the whole year long. Ask verbally and in writing (No you won’t come across as a pest or seem desperate because most people are busy with life and won’t likely remember the last time you asked, even if you ask them many times per year). Make sure you invite referrals verbally, and also put your invitation in writing. Tangible forms of promotion help visual learners (about 65% of the population) to remember to refer. If you’d like to know more about this, check out my Referral Guidebook and learn step-by-step how to create a successful turn-key system for your practice.

But don’t just take my word for the uberpower of word-of-mouth marketing. Here are a few of my favorite experts, dental marketing gurus, thought leaders and a few non-dental related quotes to help inspire and motivate you today:

“Word of mouth is thousands of times more powerful than conventional marketing.”

~ George Silverman, Author of “The Secrets of Word-of-Mouth Marketing”

“Even those deaf to the bragging cries of the marketplace will listen to a friend.”

~ Paddi Lund, Author of “Building the Happiness-Centered Business”

“Few people want to choose a dentist, for example, from a printed advertisement. People want to have more personal information before making such selections because whenever they choose a professional exclusively from an advertisement and have no other source of information, you may be taking a big risk as to the quality of service you will receive. With referrals, the risk is greatly reduced. Someone else has done business with that person and is recommending that professional to you with confidence.”

~ Ivan Misner, Founder and Chairman of BNI, the world’s largest referral organization, and New York Times Bestselling Author.

“Word of mouth marketing is the most honest form of marketing, building upon people’s natural desire to share their experiences with family, friends, and colleagues.”

~ Word Of Mouth Marketing Association

“He who trims himself to suit everyone will soon whittle himself away.”

~ Raymond Hull

Nothing great was ever achieved without enthusiasm.

~Ralph Waldo Emerson

Have comments to share, questions to ask or need dental marketing help? Call Rita at (303) 807-3827.

Online Referral Facilitation Tool for Dentists- Product Review- Featured Product: LinkBox®

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Convert your website visitors into patient appointments and referrals… LinkboxTM is a website add-on that provides valuable marketing tools to any existing website. LinkBoxTM encourages website visitors to contact your practice, as well as refer friends. And because it’s a stand-alone product, LinkBoxTM doesn’t integrate with your current practice management systems in any way – so it’s simple to set up and start using right away.ritazphotoimage21

I especially like the way the product opens the door for dialogue. Consumers today have become so accustomed to sharing their thoughts, opinions and requests through their computer keyboards… This tool gives potential new patients one more way to explore you, and gives existing patients one more way to refer you.

Watch a demo and learn more about their terrific no-risk 30 day trial here.