Marketing Solutions for Dentists and Teams

Posts Tagged ‘dental marketing expert

The Future Of Dental Marketing – Are You Aware

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“As one dental client of mine said, “It’s not about hanging your shingle out front and waiting for new patients to come in the door anymore”. How true… Likewise, the future shows limited opportunity for sustained success with yellow page ads, newspaper ads and TV commercials. In addition, how many companies can continue to ethically contribute to landfills with wasted paper that some direct mail campaigns produce? ritazphotoimage22

Today we have an abundance of fresh (environment friendly, green) marketing options available from internet marketing to social media to blogs- and referral marketing of course. The major difference between the direction marketing and advertising is headed, from that of the past, is conversation. In the past much of marketing and advertising sought to “target” new clients with specific messages. Think one-way communication. For example, you (the consumer) see what I have to tell you and then you call me (the business owner) and become my customer.

In the future (in fact, it’s happening already), the most successful marketing and advertising will be a two-way conversation. One in which businesses share authentic, relevant information with potential clients… information which allows the potential new client to research, share, interact or participate with- before they make a decision about whether they want to become your customer or not .

Some practitioners will see “conversation” marketing as a burden. For those business owners, it was easier to invest in the biggest yellow page ad or cut a check for direct mail. All that was required was building the ad and they would come- maybe. In the future, the dentists who enjoy conversation, are comfortable sharing their personality/authenticity, and are willing to invest time and energy in getting to know others will find marketing a breeze.

In the end, marketing as a conversation will allow patients to more easily find their ideal dentist. Likewise dentists who participate in marketing as a conversation will find they are more apt to attract their ideal patients– it’s truly a win-win for everyone.

What’s your opinion?

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Dentists- Is Your Marketing Struggling To Keep Up?

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During times of economic hardship, many dental practices turn to marketing for relief. However time and again, some dentists find themselves overwhelmed with their day-to-day tasks and consequently their marketing lags behind. ritazphotoimage28

If you find yourself regularly falling behind with your marketing duties, consider enlisting a “success” team. Enlist a motivated team member or dental marketing consultant to help you. In the book, “The Success Principles,” author Jack Canfield said, “Your goal is to find the top one, two or three activities that best use your core genius, bring you the most money, and produce the greatest level of enjoyment”.

If you don’t have the time or simply don’t wish to maintain your marketing, there is never a need to go it alone. Remember, the most successful marketing is a result of consistent, ongoing action. Do what you need to do- today- to protect your core genius and keep your marketing on track.

Do you need help? Email rita@tangiblemarketing.com or call (303) 807-3827.

The Top Two Absolute Best Ways For Dentists To Market Today

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The number one best way to market is referral marketing. First and foremost, “relationship” marketing is a proven win-win for both patients and dentists. Patients won’t refer if they feel they were not treated well, and dentists who strive to provide the best patient care experiences will receive the most referrals. ritazphotoimage27

The second best way to market right now is online. Online marketing is green… websites, video, online resources and social media won’t waste paper (unlike masses of direct mail, a tactic commonly used in dental marketing). Most importantly, studies show over 73% of consumers already perform online research before they make purchase decisions- which includes purchases from shampoo to cars to health care. This means it’s extremely important for you to be found online. Further once found, you’ll want to have a variety of information about yourself available. In other words, make it really easy for someone to see how great you are.

Referral and online marketing can work hand in hand for your practice. Online marketing will allow new patients to research and “shop you” before their first visit and referral marketing will help ensure a good patient experience- and, hopefully, a long term relationship built on trust (the type that motivates referrals).

So, what are you waiting for?  Facebook, LinkedIn, YouTube, Twitter, blogs and more await you. Don’t let the options overwhelm you, instead just choose one tactic to explore for now- and remember to have fun with it!

Have questions for Rita? Email rita@tangiblemarketing.com.  Get a copy of the Referral System How-To Guidebook for Dentists.

Dental Marketing…Tsunami Changes Ahead– or Not?

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Social media, blogs, podcasts, video… Have you heard about the massive tidal wave of marketing options that will affect us all? Dentists, marketers and businesses of every type are jumping into new territories- Facebook, LinkedIn, WordPress, YouTube, etc. But where does one go from there?ritazphotoimage26

Despite all the fun, exciting new ways to technologically reach out to clients and their communities, it is still critically important to focus on the basics. Referral marketing has been, and always will be, a primary marketing strategy for most dentists. Yes, new technologies will help to enhance the relationships, referrals and practice community you already have. However technology cannot replace quality patient relation skills, communication and effective referral systems, and this is what continues to drive positive word of mouth and referrals.

Don’t let new technologies and options overwhelm you. Rather, be open, learn about and embrace new marketing opportunities. Above all else, remember referrals are evidence of good patient relations and people skills- both of which are strengths that may be enhanced by, yet never fully replaced by technology.

Need help? Contact Rita (303) 807-3827 or rita@tangiblemarketing.com. TangibleMarketing.com

When The Newspapers Are Gone, Where Will Dentists Spend Their Advertising Dollars?

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Last week, the Rocky Mountain News closed its Colorado doors. As newspaper subscribers and advertisers continue to drop away, and additional newspapers fold, where do you think dentists will invest their advertising dollars? ritazphotoimage2

Hopefully not in TV, with the use of DVRs, who watches commercials anymore? Note: I’m not even going to acknowledge the phonebook. My prediction is the internet and social media. Advertising and marketing is continuing to move in the direction of pull not push. Even the word pull sounds inappropriate… instead how about permission based, relationship focused, social and visible marketing where both personality and purpose matter.

The marketing of the future will allow patients to effectively “shop” a practice before their first visit. New patients will likely choose the most authentically appealing dentist they can find. Whether by word of mouth, referral or internet search, people will want to peruse research and literally see their potential new dentist online before committing to a first appointment.

They’ll want to see video of the doctor, hygienist and office décor. Patients will expect to get a feel for the personality of the practice to determine whether it is the best fit for them. Does this mean the days of going to see a doctor without knowing what to expect are gone?

Need dental marketing help? Email rita@tangiblemarketing.com or call (303) 807-3827.

Dentists – Word of Mouth is Waiting For You

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Remember when people were saying, “Someday every business will need a website”… or someday everyone will have a cell phone and email account?ritazphotoimage26

Today, the new “must have” is a Facebook page. Are you on board yet? If not, what are you waiting for? Here are the statistics:

Growth

  • More than 175 million active users
  • More than half of Facebook users are outside of college
  • The fastest growing demographic is those 30 years old and older

Engagement

  • Average user has 120 friends on the site
  • More than 3 billion minutes are spent on Facebook each day (worldwide)
  • More than 3.5 million users become fans of Pages each day

If you haven’t yet embraced Facebook then you probably don’t know that other dentists, health care practices and even hospitals are getting established as we speak. The cost is free, plus your time or a team members time to maintain.

Set up a page, post photos, practice events, etc. Show some personality; however be sure to keep your postings and content consistent with your practice philosophy or brand.

Need help with referral marketing?  Email rita@tangiblemarketing.com or call Rita (303) 807-3827. Oh, and look me up on Facebook!