Marketing Solutions for Dentists and Teams

Posts Tagged ‘dental marketing consultant

The Top Two Absolute Best Ways For Dentists To Market Today

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The number one best way to market is referral marketing. First and foremost, “relationship” marketing is a proven win-win for both patients and dentists. Patients won’t refer if they feel they were not treated well, and dentists who strive to provide the best patient care experiences will receive the most referrals. ritazphotoimage27

The second best way to market right now is online. Online marketing is green… websites, video, online resources and social media won’t waste paper (unlike masses of direct mail, a tactic commonly used in dental marketing). Most importantly, studies show over 73% of consumers already perform online research before they make purchase decisions- which includes purchases from shampoo to cars to health care. This means it’s extremely important for you to be found online. Further once found, you’ll want to have a variety of information about yourself available. In other words, make it really easy for someone to see how great you are.

Referral and online marketing can work hand in hand for your practice. Online marketing will allow new patients to research and “shop you” before their first visit and referral marketing will help ensure a good patient experience- and, hopefully, a long term relationship built on trust (the type that motivates referrals).

So, what are you waiting for?  Facebook, LinkedIn, YouTube, Twitter, blogs and more await you. Don’t let the options overwhelm you, instead just choose one tactic to explore for now- and remember to have fun with it!

Have questions for Rita? Email  Get a copy of the Referral System How-To Guidebook for Dentists.

Dental Marketing…Tsunami Changes Ahead– or Not?

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Social media, blogs, podcasts, video… Have you heard about the massive tidal wave of marketing options that will affect us all? Dentists, marketers and businesses of every type are jumping into new territories- Facebook, LinkedIn, WordPress, YouTube, etc. But where does one go from there?ritazphotoimage26

Despite all the fun, exciting new ways to technologically reach out to clients and their communities, it is still critically important to focus on the basics. Referral marketing has been, and always will be, a primary marketing strategy for most dentists. Yes, new technologies will help to enhance the relationships, referrals and practice community you already have. However technology cannot replace quality patient relation skills, communication and effective referral systems, and this is what continues to drive positive word of mouth and referrals.

Don’t let new technologies and options overwhelm you. Rather, be open, learn about and embrace new marketing opportunities. Above all else, remember referrals are evidence of good patient relations and people skills- both of which are strengths that may be enhanced by, yet never fully replaced by technology.

Need help? Contact Rita (303) 807-3827 or

When The Newspapers Are Gone, Where Will Dentists Spend Their Advertising Dollars?

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Last week, the Rocky Mountain News closed its Colorado doors. As newspaper subscribers and advertisers continue to drop away, and additional newspapers fold, where do you think dentists will invest their advertising dollars? ritazphotoimage2

Hopefully not in TV, with the use of DVRs, who watches commercials anymore? Note: I’m not even going to acknowledge the phonebook. My prediction is the internet and social media. Advertising and marketing is continuing to move in the direction of pull not push. Even the word pull sounds inappropriate… instead how about permission based, relationship focused, social and visible marketing where both personality and purpose matter.

The marketing of the future will allow patients to effectively “shop” a practice before their first visit. New patients will likely choose the most authentically appealing dentist they can find. Whether by word of mouth, referral or internet search, people will want to peruse research and literally see their potential new dentist online before committing to a first appointment.

They’ll want to see video of the doctor, hygienist and office décor. Patients will expect to get a feel for the personality of the practice to determine whether it is the best fit for them. Does this mean the days of going to see a doctor without knowing what to expect are gone?

Need dental marketing help? Email or call (303) 807-3827.

5 Fresh Dental Marketing Tips To Help Boost Your Bottom Line in Today’s Economy

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Marketing is much more than advertising and getting new patients in the door. As you launch traditional marketing tactics, consider these timely suggestions as well. Direct from recent hands-on experience…  ritazphotoimage28

1) Remove negative press from your reception area

If you have magazines like Time, Newsweek, Fortune or newspapers in your reception room, get them out now. Most of the headlines and articles today highlight the bad economy. Patients will be less motivated to accept treatment with poor economic images at their fingertips. Replace negative headlines with health oriented magazines, such as Prevention.

2) Take a look at what annoys you in your office

Now is an opportune time to have that discussion with the receptionist who needs to step-up her casual-Friday look, the sour-apple assistant in the team or the treatment coordinator who can’t seem to find the time to make those follow-up calls. Perhaps you have none of these issues and have retained a magnificent staff? If so, congratulations! Even if your team is top-notch, everyone is able to continue to improve in some way, now is the time to recruit new ideas, implement fresh protocols and boost all aspects of practice.

3) Make sure your financial policies are in order

A few practices I work with are noticing slower compensation from insurance companies, slower paying patients, and more than usual defectors. According to a January 2009 Wall Street Journal article, it’s not uncommon for people to postpone paying in recessions. With this in mind, it’s more important than ever to ensure your financial arrangements are clear, in writing and have patient signatures.

4) Build alliances

Dental practices are not the only businesses seeking more clients. Take advantage of the opportunity to approach like-minded businesses who might want to co-market. For example, share the cost of a direct mail piece or newsletter with another referral based business that serves similar clientele. Then offer a special to each others clients. Note, specials do not have to be discounts… think “bundling,” ie: have your teeth cleaned and receive a complimentary something.

5) Try something different

If you are in the habit of listening to the news every morning, stop it. Try listening to something motivating, wait and watch the news after work, or make a no-recession rule at the office. It is easy to commiserate with your team, but many times this only leaves people feeling worse.

What are you and your team doing to beat the economy and doldrums?

Need help with your dental marketing? Email or call Rita (303) 807-3827.

Dentists – Word of Mouth is Waiting For You

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Remember when people were saying, “Someday every business will need a website”… or someday everyone will have a cell phone and email account?ritazphotoimage26

Today, the new “must have” is a Facebook page. Are you on board yet? If not, what are you waiting for? Here are the statistics:


  • More than 175 million active users
  • More than half of Facebook users are outside of college
  • The fastest growing demographic is those 30 years old and older


  • Average user has 120 friends on the site
  • More than 3 billion minutes are spent on Facebook each day (worldwide)
  • More than 3.5 million users become fans of Pages each day

If you haven’t yet embraced Facebook then you probably don’t know that other dentists, health care practices and even hospitals are getting established as we speak. The cost is free, plus your time or a team members time to maintain.

Set up a page, post photos, practice events, etc. Show some personality; however be sure to keep your postings and content consistent with your practice philosophy or brand.

Need help with referral marketing?  Email or call Rita (303) 807-3827. Oh, and look me up on Facebook!

Dental Marketing That Consistently Delivers – Part Two

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Once you’ve mastered the basics in marketing (reference Part One of this blog article if you missed it), then you are ready for Level II marketing activities.  Here are a few Level II marketing activities that consistently deliver. ritazphotoimage22

Get A Website Already – if you still don’t have a website, get one.  Experts say about 70% of consumers today will shop the web before they make a purchase decision.  That means if people have a choice between you and someone who does have a website, they may choose them over you.  Patients want to learn about your team, see a photo of the doctor, tour the practice, review payment options, etc.  Need I say more?

Be Found On The Web – an internet marketing guru friend of mine said, “A website is like a giant billboard in outer space that no one can see if you can’t be found online”.  Be sure to do some research before you invest in search engine optimization services, check their client testimonials or get a referral from a trusted source.  

Advertise in Community Papers – these are newspapers or newsletters that your neighborhood or local community associations produce.  Search for those within 5 miles of your practice.  These papers typically get read cover to cover, as people want to know what is going on in their neighborhood.  Advertising rates can be fairly inexpensive and the big benefit is the ads are well targeted geographically. 

Stay tuned for Part 3 and more advanced marketing tips.  Need help?  Contact or call (303) 807-3827. 

Dental Marketing That Consistently Delivers

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Good or bad economy, small or large team, old or new practice… Here are a few great marketing techniques that never go out of style. First, marketing should be segmented into two categories, basic and advanced.

Start with the basics first. You wouldn’t consider enrolling in a Level II foreign language class without first learning the basicsmarketing is the same. If you move right into advanced marketing without mastering the basics you risk wasting both time and money. Here are a few basics. I’ll cover advanced topics in a future blog post. ritazphotoimage2

1) Referral Programs– implement systemized programs that are easy to manage. The key here, as with most marketing is consistency… Ask for referrals regularly, verbally and in writing. Note: Practices likely to get the most referrals provide top notch client care (notice I didn’t say top notch dentistry, because it’s not about the dentistry).

2) Keep in Touch– communicate with patients on a regular basis (quarterly at minimum). Quality of content counts, good communication vehicles include emails, hardcopy newsletters, phone calls, thank you notes, events, etc.

3) Office Environment– observe your office and see what it REALLY looks like. We can become numb to our environment when we practically live in it. Has your office become cluttered? Do you have chipped paint, dirty chairs or stained ceiling tiles? All of this directly impacts your bottom line.

4) Case Acceptance – if you aren’t already, get intimate with your numbers. Know exactly how many cases you present each month and how much treatment is accepted. Once you know where you are, you can determine if you are in need of a case acceptance tune up- or praise yourself for how well you are doing.

More marketing tips that consistently deliver… to be continued. Check back soon!  Need help in the meantime email