Marketing Solutions for Dentists and Teams

Posts Tagged ‘dental management

Dental Patients Lost By Email

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Ever consider not answering your practice phone? Just let the phone ring and ring and you never pick up… this is similar to what happens when patient emails sit in your inbox. Many patients prefer and expect email service – with prompt response. An average response time is at most within 24 hours on business days. Today, email communication is just as important as answering the phone- especially when it comes to new patient inquiries.

Some offices I work with have at least one team member, a technology guru, who enjoys working with computers and the internet and they diligently check and respond to emails- which is great. Other practices consider emails a second or, even worse, a last priority.

Yes, I understand that not all emails are timely. However they all need to be checked promptly in order to determine their importance. Letting a new patient inquiry sit in your practice in-box is similar to ignoring your phone or locking your practice door. If you don’t have someone comfortable or motivated to check email, consider outsourcing it or don’t have it as an option at all. Remember no impression is much better than a poor one.

How often does your office check email?

Feed Minds – Fuel Your Dental Practice

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Today I heard a dental assistant say she would really love to attend more CE and keep learning. I always love to hear someone ask to keep learning don’t you? The more we learn, the more we flourish- personally and professionally. One technique a doctor I work with used is to have the interested team member write up a short summary of why they’d like to attend a course and what they think they’d learn from it…

This technique forever changed the way I looked at CE seminars and programs. My mind shifted from “Wow, Florida will be a great conference location” to “Why do I REALLY want to attend this course and how will I use what I learn day-to-day.” Writing up pre-conference summaries committed me to learn the most I could, and to bring nuggets back to the office to implement and share.

So, the next time your team member asks if she can attend a course, first thank them for their interest and then ask them to write up their “Why and how” summary. It will positively change their perspective and your practice will benefit more from the investment.

How often does your team ask to attend CE?

Dentists – Need Great Leadership?

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Where do you turn for motivation, inspiration and leadership? I recommend Dr. Barry Polansky’s products and services. Visit his website There you’ll find teleseminars, coaching programs, dental masterminds and his book The Art of the Examination.

So, where do you turn for inspiration?

I’ve Heard All This Before

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Have you decided against attending a seminar or CE course because you “already know what the course is going to cover?” I’m guilty of this myself… reviewing a program schedule and thinking, “I already know all this stuff”. That is until recently when I learned that most adult learners will likely retain – at best- about 75% of what they’re taught. In fact, if you sat in a class and just listened to a speaker talk, you might only retain about 10%. Take notes during class and you may retain about 50%. Get involved in discussion and actively participate in the course and your learning potential increases.

Recently I attended a course where an attendee told the speaker she liked the analogies he used this time versus the way he explained things in a previous class. The speaker chuckled and said, “I haven’t changed my material. You’ve just changed the way you are listening today.” Experiencing material from a different speaker, presentation format, venue or state of mind allows you to learn something new or different. The one nugget you need to know about business, marketing, leadership or clinical skills could be discovered when you give life-long learning a chance.