Marketing Solutions for Dentists and Teams

Archive for the ‘Dental Communication’ Category

Dental Marketing That Sticks

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As consumers we are bombarded each day with thousands of advertising messages. This environment creates mind clutter which makes it hard for patients to remember to refer to you on a regular basis. In addition to providing exceptional service experiences, you can help your request for referrals to stick by making your message tangible.

Experts agree about 60% to 65% of the population are visual learners. These visual learners relate most effectively to written information, diagrams and pictures. Whether you illustrate your referral request in letters, postcards, business cards, CD’s, or emails, the moment you make your message visual or tangible you’ll help cut through the clutter, increase your effectiveness and your new patient referrals.

What makes your referral marketing memorable?

Dental Patients Lost By Email

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Ever consider not answering your practice phone? Just let the phone ring and ring and you never pick up… this is similar to what happens when patient emails sit in your inbox. Many patients prefer and expect email service – with prompt response. An average response time is at most within 24 hours on business days. Today, email communication is just as important as answering the phone- especially when it comes to new patient inquiries.

Some offices I work with have at least one team member, a technology guru, who enjoys working with computers and the internet and they diligently check and respond to emails- which is great. Other practices consider emails a second or, even worse, a last priority.

Yes, I understand that not all emails are timely. However they all need to be checked promptly in order to determine their importance. Letting a new patient inquiry sit in your practice in-box is similar to ignoring your phone or locking your practice door. If you don’t have someone comfortable or motivated to check email, consider outsourcing it or don’t have it as an option at all. Remember no impression is much better than a poor one.

How often does your office check email?