Marketing Solutions for Dentists and Teams

Dental Marketing Tip Of The Day

with one comment

What does your online marketing say about you? Does it say, “I’ve got URLs all over the web- but none of them has any content worth reading,”  or does it say, “You may need to skip over a few links above us on Google’s search page, however once you reach us, you’ll find we are a better fit for you”.RitaZPhotoImage2

Recently, I ran across a “pioneer marketing” dental practice who hopped on the social media and online marketing bandwagon.  They joined Facebook (a few months ago, and hadn’t visited their page again since).  The practice had many website and blog articles and postings, most of which were filled with blatant key-word text.  The majority of their content was obviously duplicated and re-engineered data plastered all over dozens of sites.  The goal was likely to be found, however at what consequence?

Patients looking for “just any dentist” may not care if you are out to win maximum online exposure.  However, discerning, knowledgeable consumers looking for a more genuine dentist will likely look for online material representative of their ideal dentist.

So, the tip of the day is ensure your marketing matches your brand.  If you are a relationship-focused practice, be sure your marketing (articles, content, website, postings, Facebook account, etc…) looks like you pay attention to it.  Consider the cost of sloppy, rushed marketing before you allow someone to talk you into quantity over quality.

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One Response

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  1. Bravo Rita!

    “Quality Should Be Job One”, to quote an old slogan that is no longer used by Ford Motor company. If you don’t care what kind of content is being manufactured for your web presence than why should we care about your practice.

    Canned or mass duplicated content is not only a turn off it is a sure fire way to drop your ranking with the search engines.

    Awesome post!

    JB


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