Marketing Solutions for Dentists and Teams

Archive for February 2009

5 Fresh Dental Marketing Tips To Help Boost Your Bottom Line in Today’s Economy

leave a comment »

Marketing is much more than advertising and getting new patients in the door. As you launch traditional marketing tactics, consider these timely suggestions as well. Direct from recent hands-on experience…  ritazphotoimage28

1) Remove negative press from your reception area

If you have magazines like Time, Newsweek, Fortune or newspapers in your reception room, get them out now. Most of the headlines and articles today highlight the bad economy. Patients will be less motivated to accept treatment with poor economic images at their fingertips. Replace negative headlines with health oriented magazines, such as Prevention.

2) Take a look at what annoys you in your office

Now is an opportune time to have that discussion with the receptionist who needs to step-up her casual-Friday look, the sour-apple assistant in the team or the treatment coordinator who can’t seem to find the time to make those follow-up calls. Perhaps you have none of these issues and have retained a magnificent staff? If so, congratulations! Even if your team is top-notch, everyone is able to continue to improve in some way, now is the time to recruit new ideas, implement fresh protocols and boost all aspects of practice.

3) Make sure your financial policies are in order

A few practices I work with are noticing slower compensation from insurance companies, slower paying patients, and more than usual defectors. According to a January 2009 Wall Street Journal article, it’s not uncommon for people to postpone paying in recessions. With this in mind, it’s more important than ever to ensure your financial arrangements are clear, in writing and have patient signatures.

4) Build alliances

Dental practices are not the only businesses seeking more clients. Take advantage of the opportunity to approach like-minded businesses who might want to co-market. For example, share the cost of a direct mail piece or newsletter with another referral based business that serves similar clientele. Then offer a special to each others clients. Note, specials do not have to be discounts… think “bundling,” ie: have your teeth cleaned and receive a complimentary something.

5) Try something different

If you are in the habit of listening to the news every morning, stop it. Try listening to something motivating, wait and watch the news after work, or make a no-recession rule at the office. It is easy to commiserate with your team, but many times this only leaves people feeling worse.

What are you and your team doing to beat the economy and doldrums?

Need help with your dental marketing? Email rita@tangiblemarketing.com or call Rita (303) 807-3827.

Dentists – Word of Mouth is Waiting For You

leave a comment »

Remember when people were saying, “Someday every business will need a website”… or someday everyone will have a cell phone and email account?ritazphotoimage26

Today, the new “must have” is a Facebook page. Are you on board yet? If not, what are you waiting for? Here are the statistics:

Growth

  • More than 175 million active users
  • More than half of Facebook users are outside of college
  • The fastest growing demographic is those 30 years old and older

Engagement

  • Average user has 120 friends on the site
  • More than 3 billion minutes are spent on Facebook each day (worldwide)
  • More than 3.5 million users become fans of Pages each day

If you haven’t yet embraced Facebook then you probably don’t know that other dentists, health care practices and even hospitals are getting established as we speak. The cost is free, plus your time or a team members time to maintain.

Set up a page, post photos, practice events, etc. Show some personality; however be sure to keep your postings and content consistent with your practice philosophy or brand.

Need help with referral marketing?  Email rita@tangiblemarketing.com or call Rita (303) 807-3827. Oh, and look me up on Facebook!

Dental Marketing That Consistently Delivers – Part Two

leave a comment »

Once you’ve mastered the basics in marketing (reference Part One of this blog article if you missed it), then you are ready for Level II marketing activities.  Here are a few Level II marketing activities that consistently deliver. ritazphotoimage22

Get A Website Already – if you still don’t have a website, get one.  Experts say about 70% of consumers today will shop the web before they make a purchase decision.  That means if people have a choice between you and someone who does have a website, they may choose them over you.  Patients want to learn about your team, see a photo of the doctor, tour the practice, review payment options, etc.  Need I say more?

Be Found On The Web – an internet marketing guru friend of mine said, “A website is like a giant billboard in outer space that no one can see if you can’t be found online”.  Be sure to do some research before you invest in search engine optimization services, check their client testimonials or get a referral from a trusted source.  

Advertise in Community Papers – these are newspapers or newsletters that your neighborhood or local community associations produce.  Search for those within 5 miles of your practice.  These papers typically get read cover to cover, as people want to know what is going on in their neighborhood.  Advertising rates can be fairly inexpensive and the big benefit is the ads are well targeted geographically. 

Stay tuned for Part 3 and more advanced marketing tips.  Need help?  Contact rita@tangiblemarketing.com or call (303) 807-3827. 

Dental Marketing That Consistently Delivers

with one comment

Good or bad economy, small or large team, old or new practice… Here are a few great marketing techniques that never go out of style. First, marketing should be segmented into two categories, basic and advanced.

Start with the basics first. You wouldn’t consider enrolling in a Level II foreign language class without first learning the basicsmarketing is the same. If you move right into advanced marketing without mastering the basics you risk wasting both time and money. Here are a few basics. I’ll cover advanced topics in a future blog post. ritazphotoimage2

1) Referral Programs– implement systemized programs that are easy to manage. The key here, as with most marketing is consistency… Ask for referrals regularly, verbally and in writing. Note: Practices likely to get the most referrals provide top notch client care (notice I didn’t say top notch dentistry, because it’s not about the dentistry).

2) Keep in Touch– communicate with patients on a regular basis (quarterly at minimum). Quality of content counts, good communication vehicles include emails, hardcopy newsletters, phone calls, thank you notes, events, etc.

3) Office Environment– observe your office and see what it REALLY looks like. We can become numb to our environment when we practically live in it. Has your office become cluttered? Do you have chipped paint, dirty chairs or stained ceiling tiles? All of this directly impacts your bottom line.

4) Case Acceptance – if you aren’t already, get intimate with your numbers. Know exactly how many cases you present each month and how much treatment is accepted. Once you know where you are, you can determine if you are in need of a case acceptance tune up- or praise yourself for how well you are doing.

More marketing tips that consistently deliver… to be continued. Check back soon!  Need help in the meantime email rita@tangiblemarketing.com.