Marketing Solutions for Dentists and Teams

Archive for January 2009

Referral Marketing Works for Dentists- But Don’t Just Take My Word For It

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If you’re like most dentists today you’re probably wondering how you can get more quality new patients without having to invest thousands of dollars. In one of my most popular blog posts “Recession Marketing for Dentists, What’s Hot & What’s Not” I shared the following recommendation:ritazphotoimage22

Invest in referral marketing. If you don’t already have an organized referral program, get busy and create one. Actively promote your program- not just twice a year by word of mouth when patients are in your office. Be sure to promote the fact that you want referrals the whole year long. Ask verbally and in writing (No you won’t come across as a pest or seem desperate because most people are busy with life and won’t likely remember the last time you asked, even if you ask them many times per year). Make sure you invite referrals verbally, and also put your invitation in writing. Tangible forms of promotion help visual learners (about 65% of the population) to remember to refer. If you’d like to know more about this, check out my Referral Guidebook and learn step-by-step how to create a successful turn-key system for your practice.

But don’t just take my word for the uberpower of word-of-mouth marketing. Here are a few of my favorite experts, dental marketing gurus, thought leaders and a few non-dental related quotes to help inspire and motivate you today:

“Word of mouth is thousands of times more powerful than conventional marketing.”

~ George Silverman, Author of “The Secrets of Word-of-Mouth Marketing”

“Even those deaf to the bragging cries of the marketplace will listen to a friend.”

~ Paddi Lund, Author of “Building the Happiness-Centered Business”

“Few people want to choose a dentist, for example, from a printed advertisement. People want to have more personal information before making such selections because whenever they choose a professional exclusively from an advertisement and have no other source of information, you may be taking a big risk as to the quality of service you will receive. With referrals, the risk is greatly reduced. Someone else has done business with that person and is recommending that professional to you with confidence.”

~ Ivan Misner, Founder and Chairman of BNI, the world’s largest referral organization, and New York Times Bestselling Author.

“Word of mouth marketing is the most honest form of marketing, building upon people’s natural desire to share their experiences with family, friends, and colleagues.”

~ Word Of Mouth Marketing Association

“He who trims himself to suit everyone will soon whittle himself away.”

~ Raymond Hull

Nothing great was ever achieved without enthusiasm.

~Ralph Waldo Emerson

Have comments to share, questions to ask or need dental marketing help? Call Rita at (303) 807-3827.